Dear [Contact name],

Thank you for submitting [name of product] to [firm] for review and evaluation.
Currently, we are distributing several products of a similar type, and in order to best serve our markets
we don't feel that it is appropriate to make further additions at this time. Should our policies change in the future, we will consider your product as a candidate for distribution.
Should you develop or wish to submit other products in the future that you feel may be of interest to us,
please feel free to contact us. Again, thank you for considering [firm] as a potential distributor.

Sincerely,

Your name

Your title

(800) 123-4567

youremail@yourcompany.com

Dear [Contact name],

[Name of client] has retained our services.
During our initial conference, he informed me that he had chosen our firm based upon your recommendation. I want to thank you for this referral and inform you that I believe we will be able to assist [Name of client] in this matter.
I am pleased that everything has worked out so well for you.

Sincerely,

Your name

Your title

(800) 123-4567

youremail@yourcompany.com